Frequently Asked Questions

Q: How long until leads start coming in?A: Typically, within 100 hours of launch. But this has a 90–120-day optimization arc.Q: Does pricing include ad spend?A. No. Our pricing covers the setup, architecture, and ongoing management of your Buyer Engine, not the ad budget itself. Each licensee funds their own Google Ads directly so the system remains transparent, scalable, and entirely under your control.Q: Can I throttle or pause my ad spend?A: During the license term, you can set monthly budget. Third Palm Labs monitors campaign budgets to maintain performance and stability. You fund ad spend directly with Google but cannot adjust budgets or pause campaigns yourself. After the term ends, you may choose full ownership transfer, at which point you control all budgets and throttling, or continue under our management, where budget changes are handled by us.Campaign budgets are set strategically to maintain performance stability. Requests initiated by the licensee are subject up to a $500 administrative fee, per change. Frequent changes may disrupt optimization and may degrade results.Q: What happens if I switch brokerages?A: Nothing breaks. As long as you own your own domain name. The entire value of the system will be tied to you, not your brokerage. The branding can be plugged in to new systems that can handle it, and your infrastructure keeps running.Q: Can I use this for sellers too?A: This is a buyer engine. Seller funnels are licensed separately. But since you own the rail, the added benefit is any visitors that come through your site and convert to a buyer or seller are yours to keep.Q: Can I change the ZIPs later?A: No. ZIPs are exclusive. We will not sell this system to another agent in your zip code. You can purchase additional ZIPs if available.Q: Do I own the leads?A: 100%. All leads go straight from Google into your CRM. We never have access to them, touch them, export them, or see them again.Q: Can I add agents later?A: Only if you upgrade to a team or enterprise license. Solo licenses are for one agent only. No stacking.Q: Will this system expire?A: Once it’s live, the system is designed to run indefinitely with minimal intervention. As long as access isn’t revoked and the structure isn’t altered, it will continue operating without disruption. Fund it, leave
it alone, and it performs.Q: Who manages it once I own it?A: After the initial 12-month term, you may choose full ownership transfer into your own Google Ads account or continued operation under Third Palm Labs’ control. If you take ownership, you can control your ad spend and campaign settings. The system is built to run with minimal intervention, but you can request paid optimization services at any time. If we continue managing it after the term, budget changes you request are subject to a $500 administrative fee per change, while adjustments we initiate as part of optimization are included.Q: Can I write my own ad copy?A: No. The copy is part of the protected structure. You license the engine, not the creativity.Q: Can I run this on Facebook instead of Google?A: No. The system is built for Google Search only. Facebook doesn’t support the architecture.Q: Can I license this under my mortgage company or LO entity?A: No. This is licensed only to active Realtors. Campaigns must run under your name, license, and brokerage.Q: Is there a minimum ad spend with Google?A: No minimum ad spend. There are thresholds we have found that help drive and maximize traffic and leads to your site. But it is up to you on how much or little to run.Q: Do you charge for the system forever?A: On the ownership tier, No. A typical $33/day ad floor, most agents reach self-sustaining ROI within the first 90–120 days. After month 12, license costs disappear entirely. You’re left with your own private acquisition rail, paying only ad spend. That’s why we built it via the ownership tier, to outgrow rental models like Premier Agent, and give you an asset that compounds overtime instead of a bill that never ends.Q: Can I clone the campaign or use it for a friend?A: Never. That’s a license violation, whether the campaign is under Third Palm Labs’ control or transferred into your account. No sharing, no cloning, no resale, and no using the system on behalf of other agents, teams, or brokerages. No exceptions. All campaign structures, targeting logic, and assets remain protected intellectual property under your license agreement.